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Posts tagged ‘Google’

Customer Service is the New Marketing

In an interview with ZDNet, Get Satisfaction CEO Wendy Lea discusses the importance of online social engagement and how customer service has changed. In this article, written by Andrew Nusca, Lea warns brands that to really converse with customers they first need to find out what they are already saying about them.


Google+ a Business Plus


Well at least in my books; so far Google+ has been doing a good enough job to earn some props. Will it be a viable alternative to Facebook? Will the buzz it’s creating eventually die out? The verdict is still out, but as I comb through the numerous Google+ “best practices” and “optimization tips” in my social feeds, one thing is for certain – it’s another channel and space for communication. It holds dialogue, interactions, and updates of both the most important and random things.