Posts tagged ‘Moderation’
Social media communities, such as your Facebook page or community forum, can provide great advantages to a brand. By encouraging user-generated content, companies are able to build trust with their customers, increase brand presence through enhanced search results, drive sales opportunities and reduce support costs by sharing public responses.
Yet, maintaining a healthy and positive community is an ongoing challenge. With any public forum comes an assortment of voices – raving fans, irate customers, brand ambassadors and spammers. A positive and safe community is not natural, but one that is well moderated.
WINNIPEG, Manitoba. April 4, 2012 – 24-7 Intouch, leading contact center outsourcer, announced today the official launch of their social media management arm, Social Herd. Social Herd is an outsourced provider of social media monitoring, moderation, engagement and insight for brands active within the social web.
24-7 Intouch made the strategic decision to create Social Herd as a separate company to ensure internal focus is directed in developing social media management best practices and delivering high quality monitoring and response solutions to their customers.