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Posts tagged ‘Monitoring’

Set up for Success: How to Build a Winning Social Dream Team

It’s playoff season in the sports worlds of hockey and basketball. Teams strive to win and add pieces during the offseason to become a “playoff” contender. Is the team with the most talented players a sure bet to win? Not always.

In sports, there’s more to winning than talent alone. You may have a group of players who are passionate about their respective sport, but it still comes down to team cohesion. It’s the chemistry amongst team mates, learning how to play defence, collaborating on offence and a whole lot of practice that sets winners apart from losers.

Comparing this example to social customer care is not that far of a stretch. If you think about it, just because someone is the most socially savvy person, or most talented player (in this case), doesn’t necessarily mean they will be the right fit for the team as a whole. In this world, it’s still about customer care. To build a social dream team, it takes the right mix of skills and experience, nurtured by the one constant that helps you win – PRACTICE. In this scenario, training and collaboration are the keys to success. More…

24-7 Intouch Launches Social Media Management Business Social Herd

WINNIPEG, Manitoba. April 4, 2012 – 24-7 Intouch, leading contact center outsourcer, announced today the official launch of their social media management arm, Social Herd. Social Herd is an outsourced provider of social media monitoring, moderation, engagement and insight for brands active within the social web.

24-7 Intouch made the strategic decision to create Social Herd as a separate company to ensure internal focus is directed in developing social media management best practices and delivering high quality monitoring and response solutions to their customers.